Ravens Sports Business Club

“Let’s face it, the sports industry is tough to break into.  Aside from previous personal connections, getting in without some form of actual experience is next to impossible.  Working with this club in the Ravens sport environment under the leadership of Sheryl Hunt would go a long way to getting your resume noticed.  I have known Sheryl for a long time and I think she is amazing at what she does.  Join the club and see where the experience takes you.” – James Duthie -TSN

Applications now open for the 2020-2021 team!

Few fields are as sought after or as fiercely competitive as the sports industry.  You need to stand out from your competition.  What is the biggest difference maker to separate you from the pack and get the attention of prospective employers?  Experience.

No one understands passion for sports more than the RAVENS!

The RAVENS marketing team operates as a full service agency for all the varsity and recreational events and activities throughout the year.  We oversee and handle all aspects of promotion and execution for  varsity game day events, content creation and publication across all digital channels, recreational program marketing, design and publication of print collateral, online and on campus merchandise outlet operation as well as securing and fulfilling external partnerships in the community.

As part of  this, we also work in partnership with the Ottawa Sports and Entertainment Group as well as the Ottawa Senators organization for our off campus Capital Hoops Classic, Panda Game and Colonel By Classic events.

Established in 2017, the Ravens Sports Business Club provides Carleton students the opportunity to gain real world experience in the sports industry. Our members have worked on projects across all fields of interest such as content creation, partnership fulfillment, designing merchandise, running game-day initiatives and engaging fans across campus!


Do you have what it takes? Apply here for an opportunity to join our 2020-2021 team!

Please email RSBC@cunet.carleton.ca with any inquiries.

See what past members and leaders in the sports community are saying about us…


“My experience with the Ravens Sports Business Club as Vice President of Game Day Operations was nothing short of amazing. This position allowed me to establish more of a leadership position that I had not fully received in any of my other clubs at Carleton. This club allowed me to share my passion for sports in an environment that cares about their students, athletes, and fans.

Being able to work alongside the Athletics staff was amazing because I was able to see the day-to-day hard work that goes into running a University Athletics Department.

I was also given the opportunity to work the Colonel By Classic at TD Place, as well as working the Wilson Cup Men’s Basketball Finals. Both environments were completely different from one another but such a fun and educational way to experience university sports.  Seeing what occurs behind the scenes of large events is a wonderful opportunity to anyone who has a passion for sports.” – Elizabeth Nichols, Vice President Game Day Operations (2017-2018)

“Ever since my childhood I’ve wanted some sort of career in the sports industry whether it was for a big sports franchise or just a local arena in my hometown. Going through my undergrad in communications I still wanted that chance to work in sport but had no idea how to get there when I knew I wasn’t exactly primed to be a star athlete myself. That’s where my internship at Carleton Athletics opened my world up as I was offered a position as the digital marketing intern through my post-graduate program in Sport Business Management at Algonquin College. Gaining valuable experience and growing my own personal network in a year long internship at Carleton has most definitely given me the tools to pursue a career in the sports world and be effective in the industry.

Being a Carleton graduate helped my transition into what would be an eye opening yet great experience working with the varsity teams at Carleton through digital media. My roles at Carleton were very diverse that had me doing everything from graphic design for home games, creating interactive emails/newsletter to promote the teams and children’s camps at the university, using multiple social media platforms to display live game days and much more. What I learned most about my time at Carleton Athletics is how much time and effort it takes behind the scenes to run a successful game day event with multiple different sports and playing surfaces just at the university alone. With so many different sports and seasons it keeps everyone including myself busy in promoting and successfully marketing those individual teams and clubs for every single game. I would definitely recommend anyone that is looking for valuable experience in the Canadian sporting world to give this internship a chance as it has helped me in countless ways of understanding the marketing side of sport.”Michael Reid, Intern 2017 (Current: Digital Marketer at Ottawa Sports & Entertainment Group)

“I have had the pleasure of working for Carleton Athletics for the past 2 years in various settings. Working with the marketing team has been a tremendous experience teaching me the ins and outs of how to run a successful game day, what goes into a marketing campaign, and the day to day operations of maintaining the awareness of whats going on at Carleton recreation and athletics. Sheryl and Barb have taught me a lot about marketing and my knowledge regarding the sports industry would not be where it is today without them. Not to mention, they taught me how great it is to work in the sports marketing industry. Without working with them I would not know the amount of hard work that goes into each and every game and how much time it takes to plan these games. I really enjoyed working at athletics as I got to be apart of the game day experience, helping the game aspects run smoothly while also being able to cheer on the Ravens at their home games. I got the best of both worlds while learning about sports marketing and supporting my school. I could not have asked for better people to work with and teach me the ways of sports marketing and I will never forget the things I learned as I continue my career in marketing.”Meghan Bennett, Sprott Marketing Students’ Association 2016 (Current: Account Manager, New Business at Ottawa Sports & Entertainment Group)

“The best part about working for Athletics, for me, was being able to jump around and try out different things. I started by sitting on the Sports Marketing Board of Directors, moved into merchandising and ended up as the in-game host for the Ravens basketball games. It was awesome being able to work directly with the teams and the athletics staff because I felt like I had a direct impact, which is something you don’t always get in other jobs”Kelsey Burdett, Sprott Marketing Students’ Association 2016 (Current: Sales Hacker at Shopify Plus)

“This is the best opportunity to learn about marketing and the sports business if you’re still in school. I had the chance to learn and do so much in a short amount of time during my internship. This is where I learned about my passion for video, technology, and marketing. One of the best parts of the internship was the team’s willingness to try new things; if you had an idea for a campaign, you’d have the full support of the team to execute it. My internship ended with an opportunity to work full-time as the Digital Marketing Coordinator for the department and from there I continued to learn about social media, web, and video. I’m so thankful for the opportunity I had to work there, without it I wouldn’t have the skills and knowledge to grow into the entrepreneurial path I am currently on. This isn’t for everyone though, you need to be willing to put in the work and hustle. If you do, you’ll get so much out of it and the time you invest will continue to pay off wherever you end up in your career. Even though I don’t work there anymore, I still work with Carleton Athletics from time to time as a freelance graphic designer and video producer. Big shout-out to Sheryl Hunt who leads the marketing team there!”Rob Hyrkiel, Intern

“I was lucky to have an excellent opportunity to both fulfill my MBA internship requirement and give back to my alma mater. Working as a Sponsorship Research Assistant under the auspices of the Department of Recreation & Athletics I designed, implemented, and presented a study of foot traffic volumes and patterns at the Ravens facilities. During my work term I had the chance to apply the knowledge and skills obtained in the classroom while getting hands-on experience with data research, analytics, and visualization. I had the privilege to work under the mentorship of Sheryl Hunt who provided excellent support and guidance throughout my internship and helped me enhance my project management skills. The latter is especially valuable in my current position as a Project Manager with a marketing agency. In addition to that, I always received genuine and earnest support from everyone at Ravens including the amazing people of the marketing team who taught me a lot about how sports facilities operate and how various events and tournaments are managed. I am grateful for the amazing experience and wish the best of luck to anyone looking to join the Ravens Sports Business Club!” – Alexander Silvin, Intern

Industry professionals

“I always tell students who ask me about working in the sport industry that you need to get involved, make contacts, get experience.   Whether that is volunteering with a Host Committee organizing an event, a national/provincial sport organization or University Sport.  During my university education I interned at two different National Sport Organizations.  That is how I discovered my passion to work in sport as well it provided me the experience and references to put on a resume.   I encourage any of you who want to follow a career in sport to get involved there are many opportunities, Carleton Athletics is a great place to start.” – Jennifer Brenning – Athletics Director, Carleton University

“My internship with Carleton Athletics is the reason I am lucky enough to be working in sport. It not only gave me the hands on experience I needed to pursue a career in the world of sport, but the environment in the CU Athletics Department made every day enjoyable and kept me eager to continue working in the field. It is a dynamic and often fast-paced environment where I was given the opportunity to take ownership of projects and also work with others on bigger team-based projects. I would recommend doing an internship with CU Athletics to anyone who is interested in working in the world of sport or anyone with a desire to gain valuable real-world work experience with a fantastic team of individuals.”Graham Loyst – Coordinator, Events & Registration, Volleyball Canada

“If two resumes ended-up on my desk and one of the candidates had game-day experience with the Carleton Ravens, that person would stand out.  I’d know that they understand the planning and collaboration that goes into every game production and that they can meet tight deadlines and shift-on-the-fly when necessary.  To the untrained eye, fun things just happen.  To those in the business, it’s the show around the show on the court or the field or the ice that creates the fan experience.” – Randy Burgess – Vice President, Communications and Content, Ottawa Sports and Entertainment Group

“Have a passion for Sports but not sure how to turn it into a career? Joining the Ravens Sports Business Club will provide you with respected hands on experience and expose you to a wide range of opportunities you may not have thought about. Working alongside creative brand managers, experienced event executors, fitness industry professionals and championship coaches will help set yourself up for a successful career. The business of sport is a very unique industry so when I am looking for a new hire, those with relevant experience are always  preferred. I know that Sheryl’s team gives students the chance to own projects and learn the challenges and opportunities associated within this competitive space, making them very valuable to hiring managers.” – Shannon Chinn – Senior Manager, Activations, TSN

“I have known/worked with Sheryl and her team for over 10 years.  The Carleton Ravens marketing team lead the industry in brand promotion and digital channels.  Entry into the sports industry is extremely competitive – applicants need to do all that they can to stand out in order to get noticed.  Real world experience with a the Ravens marketing team would surely go a long way to ensure that your resume would stand apart in terms of seeking a job in the sports industry.” – Patrick Whalen – Founder, Extension Marketing

“There’s nothing like real-world experience to prepare you for that first job, and life in general.

Carleton Athletics isn’t just a great varsity sports program, they’re also one of the best sports marketing organizations in Canada.  Being part of their team will expose you to all facets of the marketing task and give you first-hand experience planning, implementing and measuring results.  It’s exactly the kind of opportunity you’d create for yourself if you wanted to convince an employer that you were ready, motivated, and prepared.

You’ve got one of the best opportunities imaginable, and it’s right here at Carleton.  This is your chance to immerse yourself in a world-class learning experience that just happens to be in your own back yard.” – Robin Ritchie – Associate Professor, Sprott School of Business Carleton University

“It’s the classic Catch-22: to get the job you want you need experience, yet to get that experience you need the job. That’s where attaining a practical internship while studying becomes all-important.

Sheryl Hunt and her team with Carleton Athletics have a great success record in getting students that practical experience, and in guiding students starting their careers in sport while still studying. Perfect. There’s a plethora of quality opportunities to get involved at Carleton Athletics, and Sheryl uses an array of contacts in the city to get extra experiences, all which will add to a resume nicely.

With so many qualified candidates searching for that same entry-level job, you need practical experience. Carleton Athletics can provide that for you.” Dave Best – Professor and Coordinator, Sport Business Management Algonquin College